Really, it was only a matter of time. First, digital cameras killed off their film-dependent predecessors and then dealt a death knell for Kodak. Now social media and the #hashtag is doing the same to the professional photographer.
Camera-enabled smartphones are ubiquitous, making everyone a photographer. And, with almost everyone jacked into at least one social network or photo-sharing site it takes only one point and a couple of clicks to get a fresh image posted to the internet. Ironically, the newsprint media, despite being in the business of news, have failed to recognize this news until recently.
So, now with an eye to cutting costs, and making images more immediate and compelling — via citizens — news organizations are re-tooling their staffs in four ways: first, fire the photographers; second, re-train reporters to take photographs with their smartphones; third, video, video, video; fourth, rely on the ever willing public to snap images, post, tweet, #hashtag and like — for free of course.
From Cult of Mac:
The Chicago Sun-Times, one of the remnants of traditional paper journalism, has let go its entire photography staff of 28 people. Now its reporters will start receiving “iPhone photography basics” training to start producing their own photos and videos.
The move is part of a growing trend towards publications using the iPhone as a replacement for fancy, expensive DSLRs. It’s a also a sign of how traditional journalism is being changed by technology like the iPhone and the advent of digital publishing.
When Hurricane Sandy hit New York City, reporters for Time used the iPhone to take photos on the field and upload to the publication’s Instagram account. Even the cover photo used on the corresponding issue of Time was taken on an iPhone.
Sun-Times photographer Alex Garcia argues that the “idea that freelancers and reporters could replace a photo staff with iPhones is idiotic at worst, and hopelessly uninformed at best.” Garcia believes that reporters are incapable of writing articles and also producing quality media, but she’s fighting an uphill battle.
Big newspaper companies aren’t making anywhere near the amount of money they used to due to the popularity of online publications and blogs. Free news is a click away nowadays. Getting rid of professional photographers and equipping reporters with iPhones is another way to cut costs.
The iPhone has a better camera than most digital point-and-shoots, and more importantly, it is in everyone’s pocket. It’s a great camera that’s always with you, and that makes it an invaluable tool for any journalist. There will always be a need for videographers and pro photographers that can make studio-level work, but the iPhone is proving to be an invaluable tool for reporters in the modern world.
Read the entire article here.
Image: Kodak 1949-56 Retina IIa 35mm Camera. Courtesy of Wikipedia / Kodak.