Tag Archives: church

Idea Soup

Marketing of McGod

google-search-church-logos

Many churches now have their own cool logos. All of the large or mega-churches have their own well-defined brands and well-oiled marketing departments. Clearly, God is not doing enough to disseminate his (or her) message — God needs help from ad agencies and marketing departments. Modern day evangelism is not only a big business, it’s now a formalized business process, with key objectives, market share drivers, growth strategies, metrics and key performance indicators (KPI) — just like any other corporate franchise.

But some Christians believe that there is more (or, actually, less) to their faith than neo-evangelical brands like Vine, Gather, Vertical or Prime. So, some are shunning these houses of “worshipfotainment” [my invention, dear reader] with high-production values and edgy programming; they are forgoing mega-screens with Jesus-powerpoint and heavenly lasers, lattes in the lobby and hip Christian metal. A millennial tells his story of disillusionment with the McChurch — its evangelical shallowness and exclusiveness.

From the Washington Post:

Bass reverberates through the auditorium floor as a heavily bearded worship leader pauses to invite the congregation, bathed in the light of two giant screens, to tweet using #JesusLives. The scent of freshly brewed coffee wafts in from the lobby, where you can order macchiatos and purchase mugs boasting a sleek church logo. The chairs are comfortable, and the music sounds like something from the top of the charts. At the end of the service, someone will win an iPad.

This, in the view of many churches, is what millennials like me want. And no wonder pastors think so. Church attendance has plummeted among young adults. In the United States, 59 percent of people ages 18 to 29 with a Christian background have, at some point, dropped out. According to the Pew Forum on Religion & Public Life, among those of us who came of age around the year 2000, a solid quarter claim no religious affiliation at all, making my generation significantly more disconnected from faith than members of Generation X were at a comparable point in their lives and twice as detached as baby boomers were as young adults.

In response, many churches have sought to lure millennials back by focusing on style points: cooler bands, hipper worship, edgier programming, impressive technology. Yet while these aren’t inherently bad ideas and might in some cases be effective, they are not the key to drawing millennials back to God in a lasting and meaningful way. Young people don’t simply want a better show. And trying to be cool might be making things worse.

 You’re just as likely to hear the words “market share” and “branding” in church staff meetings these days as you are in any corporate office. Megachurches such as Saddleback in Lake Forest, Calif., and Lakewood in Houston have entire marketing departments devoted to enticing new members. Kent Shaffer of ChurchRelevance.com routinely ranks the best logos and Web sites and offers strategic counsel to organizations like Saddleback and LifeChurch.tv.

Increasingly, churches offer sermon series on iTunes and concert-style worship services with names like “Vine” or “Gather.” The young-adult group at Ed Young’s Dallas-based Fellowship Church is called Prime, and one of the singles groups at his father’s congregation in Houston is called Vertical. Churches have made news in recent years for giving away tablet computers , TVs and even cars at Easter. Still, attendance among young people remains flat.

Recent research from Barna Group and the Cornerstone Knowledge Network found that 67 percent of millennials prefer a “classic” church over a “trendy” one, and 77 percent would choose a “sanctuary” over an “auditorium.” While we have yet to warm to the word “traditional” (only 40 percent favor it over “modern”), millennials exhibit an increasing aversion to exclusive, closed-minded religious communities masquerading as the hip new places in town. For a generation bombarded with advertising and sales pitches, and for whom the charge of “inauthentic” is as cutting an insult as any, church rebranding efforts can actually backfire, especially when young people sense that there is more emphasis on marketing Jesus than actually following Him. Millennials “are not disillusioned with tradition; they are frustrated with slick or shallow expressions of religion,” argues David Kinnaman, who interviewed hundreds of them for Barna Group and compiled his research in “You Lost Me: Why Young Christians Are Leaving Church .?.?. and Rethinking Faith.”

My friend and blogger Amy Peterson put it this way: “I want a service that is not sensational, flashy, or particularly ‘relevant.’ I can be entertained anywhere. At church, I do not want to be entertained. I do not want to be the target of anyone’s marketing. I want to be asked to participate in the life of an ancient-future community.”

Millennial blogger Ben Irwin wrote: “When a church tells me how I should feel (‘Clap if you’re excited about Jesus!’), it smacks of inauthenticity. Sometimes I don’t feel like clapping. Sometimes I need to worship in the midst of my brokenness and confusion — not in spite of it and certainly not in denial of it.”

When I left church at age 29, full of doubt and disillusionment, I wasn’t looking for a better-produced Christianity. I was looking for a truer Christianity, a more authentic Christianity: I didn’t like how gay, lesbian, bisexual and transgender people were being treated by my evangelical faith community. I had questions about science and faith, biblical interpretation and theology. I felt lonely in my doubts. And, contrary to popular belief, the fog machines and light shows at those slick evangelical conferences didn’t make things better for me. They made the whole endeavor feel shallow, forced and fake.

Read the entire story here.

Idea Soup

Hmm. An Atheist Mega-Church?

A movement begun by two British comedians — Pippa Evans and Sanderson Jones — to assemble like-minded atheists seems to have grown legs. But doesn’t a church for the faithless somehow contravene the principles of atheism? Unperturbed by this obvious contradiction the two are venturing on a lengthy tour of god-fearing America to raise funds and consciousness. One wonders if they are stopping in the Bible Belt. And, more importantly will they eventually resort to teleatheism [ed: your friends at theDiagonal coined this first].

From the Guardian:

It’s not easy being an atheist. In a world that for centuries has been dominated (and divided by) religious affiliations, it’s sort of inevitable that the minority group who can’t get down with the God thing or who don’t subscribe to any particular belief system would find themselves marginalized. As children of no God, it seems that atheists are somehow seen as lesser – less charitable, that is, and more selfish, nihilistic, closed minded, negative and just generally unworthy. Now, however, a group of atheists are fighting back.

Determined to show that those who believe in nothing are just as good as those who believe in something, the faithless are establishing a church of their own, and a mega-church at that. On the surface it seems like a rather brilliant idea. What’s not to like about beating the faithful at their own game? Apart from the one small caveat that establishing a place of worship for the faithless, even a godless one, rather negates what atheism is supposed to be all about.

The godless church concept is the brainchild of Pippa Evans and Sanderson Jones, two British comedians, who identified a gap in the faith market that so far non-believers are flocking to fill. The first Sunday Assembly (as the gatherings are being called) took place in a dilapidated church in London on a cold morning this past January. It went down a treat, apparently, and the movement has gained enough momentum in Britain that the comic duo have since embarked on a “40 dates, 40 nights” tour of the United States raising money to build US congregations so godless Americans can become churchgoers too.

This past Sunday, the groups’ inaugural assembly in Los Angeles attracted some 400 people. Similar gatherings across the states have also drawn big crowds, bursting to do all the good stuff religious people do, just without the God stuff. As one of those non-believing types – the kind who’d be inclined to tick off the “spiritual but not religious” checkbox on a dating profile – I should fall right into the Sunday Assembly movement’s target demographic. If only the central idea of dragging atheists into a church so they can prove they are just as worthy as traditional churchgoers didn’t strike me as a bit of joke.

I’m sure Evans and Jones mean well. Although they might want to tone down the “shiny happy people” routine they have going on in their promotional video. It’s a little too reminiscent of the bearded, guitar playing priest that used to pay regular visits to the convent school I attended as a child in Ireland, who tried a little too hard to convince us skeptical kids that Catholicism is cool. I don’t mean to downplay the human need to find like-minded communities either or to explore the deeper purpose of our existence. I just can’t quite embrace the notion that atheists should be under any obligation to prove their worthiness to religious types, or that to do so they should mimic the long established religious practices that non-believers have typically eschewed.

I would have thought the message of atheism (if there needs to be one) is that churches and ritualized worship (whatever the focus of that worship might be) are best left to the people who feel the need to have a God figure in their lives. I say this as someone who has done plenty of Elizabeth Gilbert (“Eat, Pray, Love”) style dabbling in various philosophies to find life’s bigger meaning, albeit on a lower budget and so far with less satisfying results – no mega movie deals or hot Brazilian husbands have materialized to date, but the journey continues.

Like a lot of people who don’t subscribe to any particular faith or belief system, I’m all for exploring the many spiritual adventures that are out there, and there are already plenty of inspirational (and godless) paths to choose from. The thing is, rewarding as these ventures into the spiritual realm often are, be they Buddhist retreats, Hindu meditation sessions or just a good old-fashioned yoga class with some “Om” chanting built in, I know that my true self is an atheist one. No philosophy, full on religion or Sunday Assembly – no matter how enticing, inviting or full of wisdom it may be – is going to win me over in the long term. I’m just not in the market for any man-made belief system – and they are all man-made – because I already have the one I am comfortable with: atheism.

Read the entire article here.

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