Accumulating likes, collecting followers and quantifying one’s friends online is serious business. If you don’t have more than a couple of hundred professional connections in your LinkedIn profile or at least twice that number of “friends” through Facebook or ten times that volume of Twittering followers, you’re most likely to be a corporate wallflower, a social has-been.

Professional connection collectors and others who measure their worth through numbers, such as politicians, can of course purchase “friends” and followers. There are a number of agencies online whose purpose is to purchase Twitter followers for their clients. Many of these “followers” come from dummy or inactive accounts; others are professional followers who also pay to be followed themselves. If this is not a sign that connections are now commodity then what is?

Of course social networks recognize that many of their members place a value on the quantity of connections — the more connections a member has the more, well, the more something that person has. So, many networks proactively and regularly present lists of potential connections to their registered members; “know this person? Just click here to connect!”. It’s become so simple and convenient to collect new relationships online.

So, it comes a no surprise that a number of networks recommend friends and colleagues that have since departed, as in “passed away”. Christopher Mims over at Slate has a great article on the consequences of being followed by the dead online.

[div class=attrib]From Technology Review:[end-div]

Aside from the feeling that I’m giving up yet more of my privacy out of fear of becoming techno-socially irrelevant, the worst part of signing up for a new social network like Google+ is having the service recommend that I invite or classify a dead friend.

Now, I’m aware that I could prevent this happening by deleting this friend from my email contacts list, because I’m a Reasonably Savvy Geek™ and I’ve intuited that the Gmail contacts list is Google’s central repository of everyone with whom I’d like to pretend I’m more than just acquaintances (by ingesting them into the whirligig of my carefully mediated, frequently updated, lavishly illustrated social networking persona).

But what about the overwhelming majority of people who don’t know this or won’t bother? And what happens when I figure out how to overcome Facebook’s intransigence about being rendered irrelevant and extract my social graph from that site and stuff it into Google+, and this friend is re-imported? Round and round we go.

Even though I know it’s an option, I don’t want to simply erase this friend from my view of the Internet. Even though I know the virtual world, unlike the physical, can be reconfigured to swallow every last unsavory landmark in our past.

[div class=attrib]More from theSource here.[end-div]

[div class=attrib]Images courtesy of Wikipedia / Creative Commons.[end-div]