Honey? Does this Outfit Look Good?

Regardless of culture, every spouse (most often the male in this case) on the planet knows to tread very carefully when formulating the answer to that question. An answer that’s conclusively negative will consign the outfit to the disposable pile and earn a scowl; a response that’s only a little negative will get a scowl; a response that’s ebulliently positive will not be believed; one that slightly positive will not be believed and earn another scowl; and the ambivalent, non-committal answer gets an even bigger scowl. This oft repeated situation is very much a lose-lose event. That is, until now.

A new mobile app and website, called Go Try It On, aims to give crowdsourced, anonymous feedback in real-time to any of the outfit-challenged amongst us. Spouses can now relax – no more awkward conversations about clothing.

[div class=attrib]From the New York Times:[end-div]

There is a reason that women go shopping in groups — they like to ask their stylish friend, mother or the store’s dressing room attendant whether something looks good.

Go Try It On, a start-up that runs a Web site and mobile app for getting real-time feedback on outfits, believes that with computers and cellphones, fashion consultations should be possible even when people aren’t together.

“It’s crowdsourcing an opinion on an outfit and getting a quick, unbiased second opinion,” said Marissa Evans, Go Try It On’s founder and chief executive.

On Friday, Go Try It On will announce that it has raised $3 million from investors including SPA Investments and Index Ventures. It is also introducing a way to make money, by allowing brands to critique users’ outfits and suggest products, beginning with Gap and Sephora.

Users upload a photo or use a Webcam to show an outfit and solicit advice from other users. The service, which is one of several trying to make online shopping more social, started last year, and so far 250,000 people have downloaded the app and commented on outfits 10 million times. Most of the users are young women, and 30 percent live abroad.

[div class=attrib]More from theSource here.[end-div]