Need Creative Inpiration? Take a New Route to Work

[div class=attrib]From Miller-McCune:[end-div]

Want to boost your creativity? Tomorrow morning, pour some milk into an empty bowl, and then add the cereal.

That may sound, well, flaky. But according to a newly published study, preparing a common meal in reverse order may stimulate innovative thinking.

Avoiding conventional behavior at the breakfast table “can help people break their cognitive patterns, and thus lead them to think more flexibly and creatively,” according to a research team led by psychologist Simone Ritter of Radboud University Nijmegen in the Netherlands.

She and her colleagues, including Rodica Ioana Damian of the University of California, Davis, argue that “active involvement in an unusual event” can trigger higher levels of creativity. They note this activity can take many forms, from studying abroad for a semester to coping with the unexpected death of a loved one.
But, writing in the Journal of Experimental Social Psychology, they provide evidence that something simpler will suffice.

The researchers describe an experiment in which Dutch university students were asked to prepare a breakfast sandwich popular in the Netherlands.

Half of them did so in the conventional manner: They put a slice of bread on a plate, buttered the bread and then placed chocolate chips on top. The others — prompted by a script on a computer screen — first put chocolate chips on a plate, then buttered a slice of bread and finally “placed the bread butter-side-down on the dish with the chocolate chips.”

After completing their culinary assignment, they turned their attention to the “Unusual Uses Task,” a widely used measure of creativity. They were given two minutes to generate uses for a brick and another two minutes to come up with as many answers as they could to the question: “What makes sound?”

“Cognitive flexibility” was scored not by counting how many answers they came up with, but rather by the number of categories those answers fell into. For the “What makes sound?” test, a participant whose answers were all animals or machines received a score of one, while someone whose list included “dog,” “car” and “ocean” received a three.

“A high cognitive flexibility score indicates an ability to switch between categories, overcome fixedness, and thus think more creativity,” Ritter and her colleagues write.
On both tests, those who made their breakfast treat backwards had higher scores. Breaking their normal sandwich-making pattern apparently opened them up; their minds wandered more freely, allowing for more innovative thought.

[div class=attrib]Read the entire article here.[end-div]