If you’ve read my blog for a while you undoubtedly know that I have a rather jaded view of tech startup culture — particularly with Silicon Valley’s myopic obsession for discovering the next multi-billion dollar mobile-consumer-facing-peer-to-peer-gig-economy-service-sharing-buzzword-laden-dating-platform-with-integrated-messaging-and-travel-meta-search app.

So, here’s something refreshing and different. A startup focused on reimagining the production and distribution of fresh food. The company is called Freight Farms, their product: a self-contained farm straight out of a box. Actually the farm is contained inside a box — a standard, repurposed 40 ft long shipping container. Each Leafy Green Machine, as it is called, comes fully equipped with a vertically-oriented growing environment, plant-optimized LED lighting, recirculating hydroponic plumbing and finger-tip climate control.

Freight Farms may not (yet) make a significant impact on the converging and accelerating global crises of population growth, climate change, ecological destruction and natural resource depletion. But the company offers a sound solution to tackling the increasing demand for locally grown and sustainably produced food, especially as the world becomes increasingly urbanized.

Please check out Freight Farms and spread the word.

Image: Freight Farms. Courtesy: Freight Farms.