Tag Archives: generation y

Watch Out Corporate America: Gen-Y is Coming

Social scientists have had Generation-Y, also known as “millenials”, under their microscopes for a while. Born between 1982 and 1999, Gen-Y is now coming of age and becoming a force in the workplace displacing aging “boomers” as they retire to the hills. So, researchers are now looking at how Gen-Y is faring inside corporate America. Remember, Gen-Y is the “it’s all about me generation”; members are characterized as typically lazy and spoiled, have a grandiose sense of entitlement, inflated self-esteem and deep emotional fragility. Their predecessors, the baby boomers, on the other hand are often seen as over-bearing, work-obsessed, competitive and narrow-minded. A clash of cultures is taking shape in office cubes across the country as these groups, with such differing personalities and philosophies, tussle within the workplace. However, it may not be all bad, as columnist Emily Matchar, argues below — corporate America needs the kind of shake-up that Gen-Y promises.

[div class=attrib]From the Washington Post:[end-div]

Have you heard the one about the kid who got his mom to call his boss and ask for a raise? Or about the college student who quit her summer internship because it forbade Facebook in the office?

Yep, we’re talking about Generation Y — loosely defined as those born between 1982 and 1999 — also known as millennials. Perhaps you know them by their other media-generated nicknames: teacup kids,for their supposed emotional fragility; boomerang kids, who always wind up back home; trophy kids — everyone’s a winner!; the Peter Pan generation, who’ll never grow up.

Now this pampered, over-praised, relentlessly self-confident generation (at age 30, I consider myself a sort of older sister to them) is flooding the workplace. They’ll make up 75 percent of the American workforce by 2025 — and they’re trying to change everything.

These are the kids, after all, who text their dads from meetings. They think “business casual” includes skinny jeans. And they expect the company president to listen to their “brilliant idea.”

When will they adapt?

They won’t. Ever. Instead, through their sense of entitlement and inflated self-esteem, they’ll make the modern workplace adapt to them. And we should thank them for it. Because the modern workplace frankly stinks, and the changes wrought by Gen Y will be good for everybody.

Few developed countries demand as much from their workers as the United States. Americans spend more time at the office than citizens of most other developed nations. Annually, we work 408 hours more than the Dutch, 374 hours more than the Germans and 311 hours more than the French. We even work 59 hours more than the stereotypically nose-to-the-grindstone Japanese. Though women make up half of the American workforce, the United States is the only country in the developed world without guaranteed paid maternity leave.

All this hard work is done for less and less reward. Wages have been stagnant for years, benefits shorn, opportunities for advancement blocked. While the richest Americans get richer, middle-class workers are left to do more with less. Because jobs are scarce and we’re used to a hierarchical workforce, we accept things the way they are. Worse, we’ve taken our overwork as a badge of pride. Who hasn’t flushed with a touch of self-importance when turning down social plans because we’re “too busy with work”?

Into this sorry situation strolls the self-esteem generation, printer-fresh diplomas in hand. And they’re not interested in business as usual.

The current corporate culture simply doesn’t make sense to much of middle-class Gen Y. Since the cradle, these privileged kids have been offered autonomy, control and choices (“Green pants or blue pants today, sweetie?”). They’ve been encouraged to show their creativity and to take their extracurricular interests seriously. Raised by parents who wanted to be friends with their kids, they’re used to seeing their elders as peers rather than authority figures. When they want something, they’re not afraid to say so.

[div class=attrib]Read the entire article after the jump.[end-div]

What of the Millennials?

The hippies of the sixties wanted love; the beatniks sought transcendence. Then came the punks, who were all about rage. The slackers and generation X stood for apathy and worry. And, now coming of age we have generation Y, also known as the “millennials”, whose birthdays fall roughly between 1982-2000.

A fascinating article by William Deresiewicz, excerpted below, posits the millennials as a “post-emotional” generation. Interestingly, while this generation seems to be fragmented, its members are much more focused on their own “brand identity” than previous generations.

[div class=attrib]From the New York Times:[end-div]

EVER since I moved three years ago to Portland, Ore., that hotbed of all things hipster, I’ve been trying to get a handle on today’s youth culture. The style is easy enough to describe — the skinny pants, the retro hats, the wall-to-wall tattoos. But style is superficial. The question is, what’s underneath? What idea of life? What stance with respect to the world?

So what’s the affect of today’s youth culture? Not just the hipsters, but the Millennial Generation as a whole, people born between the late ’70s and the mid-’90s, more or less — of whom the hipsters are a lot more representative than most of them care to admit. The thing that strikes me most about them is how nice they are: polite, pleasant, moderate, earnest, friendly. Rock ’n’ rollers once were snarling rebels or chest-beating egomaniacs. Now the presentation is low-key, self-deprecating, post-ironic, eco-friendly. When Vampire Weekend appeared on “The Colbert Report” last year to plug their album “Contra,” the host asked them, in view of the title, what they were against. “Closed-mindedness,” they said.

According to one of my students at Yale, where I taught English in the last decade, a colleague of mine would tell his students that they belonged to a “post-emotional” generation. No anger, no edge, no ego.

What is this about? A rejection of culture-war strife? A principled desire to live more lightly on the planet? A matter of how they were raised — everybody’s special and everybody’s point of view is valid and everybody’s feelings should be taken care of?

Perhaps a bit of each, but mainly, I think, something else. The millennial affect is the affect of the salesman. Consider the other side of the equation, the Millennials’ characteristic social form. Here’s what I see around me, in the city and the culture: food carts, 20-somethings selling wallets made from recycled plastic bags, boutique pickle companies, techie start-ups, Kickstarter, urban-farming supply stores and bottled water that wants to save the planet.

Today’s ideal social form is not the commune or the movement or even the individual creator as such; it’s the small business. Every artistic or moral aspiration — music, food, good works, what have you — is expressed in those terms.

Call it Generation Sell.

Bands are still bands, but now they’re little businesses, as well: self-produced, self-published, self-managed. When I hear from young people who want to get off the careerist treadmill and do something meaningful, they talk, most often, about opening a restaurant. Nonprofits are still hip, but students don’t dream about joining one, they dream about starting one. In any case, what’s really hip is social entrepreneurship — companies that try to make money responsibly, then give it all away.

[div class=attrib]Read the entire article here.[end-div]

[div class=attrib]Image: Millennial Momentum, Authors: Morley Winograd and Michael D. Hais, Rutgers University Press.[end-div]