Tag Archives: non-fiction

Book Review: Linchpin. Seth Godin

Phew! Another heartfelt call to action from business blogger Seth Godin to become indispensable.

Author, public speaker, orthogonal thinker and internet marketing maven, Seth Godin makes a compelling case to the artist within us all to get off our backsides, ignore the risk averse “lizard brain” as he puts it, get creative, and give the gift of art. After all there is no way to win the “race to the bottom” wrought by commoditization of both product and labor.

Bear in mind, Godin uses “art” in its most widely used sense, not merely a canvas or a sculpture. Here, art is anything that its maker so creates; it may be a service just as well as an object. Importantly also, to be art it has to be given with the correct intent — as a gift (a transcendent, unexpected act that surpasses expectation).

Critics maintain that his latest bestseller is short on specifics, but indeed it should be. After all if the process of creating art could be decomposed to an instruction manual it wouldn’t deliver art, it would deliver a Big Mac. So while, we do not get a “7 point plan” that leads to creative nirvana, Godin does a good job through his tireless combination of anecdote, repetition, historical analysis and social science at convincing the “anonymous cogs in the machine” to think and act more like the insightful, innovators that we can all become.

Godin rightly believes that the new world of work is rife with opportunity to add value through creativity, human connection and generosity, and this is the area where the indispensable artist gets to create his or her art, and to become a linchpin in the process. Godin’s linchpin is a rule-breaker, not a follower; a map-maker, not an order taker; a doer not a whiner.

In reading Linchpin we are reminded of the other side of the economy, in which we all unfortunately participate as well, the domain of commoditization, homogeneity and anonymity. This is the domain that artists so their utmost to avoid, and better still, subvert. Of course, this economy provides a benefit too – lower price. However, a “Volkswagen-sized jar of pickles for $3” can only go so far. Commoditization undermines our very social fabric: it undermines our desire for uniqueness and special connection in a service or product that we purchase; it removes our dignity and respect when we allow ourselves to become a disposable part, a human cog, in the job machine. So, jettison the bland, the average, and the subservient, learn to take risk, face fear and become an indispensable, passionate, discerning artist – one who creates and one who gives.

Book Review: The Psychopath Test. Jon Ronson

Hilarious and disturbing. I suspect Jon Ronson would strike a couple of checkmarks in the Hare PCL-R Checklist against my name for finding his latest work both hilarious and disturbing. Would this, perhaps, make me a psychopath?

Jon Ronson is author of The Psychopath Test and the Hare PCL-R, named for its inventor,  Canadian psychologist Bob Hare, is the gold standard in personality trait measurement for psychopathic disorder (officially known as Antisocial Personality Disorder).

Ronson’s book is a fascinating journey through the “madness industry” covering psychiatrists, clinical psychologists, criminal scientists, criminal profilers, and of course their clients: patients, criminals and the “insane” at large. Fascinated by the psychopathic traits that the industry applied to the criminally insane, Ronson goes on to explore these behavior and personality traits in the general population. And, perhaps to no surprise he finds that a not insignificant proportion of business leaders and others in positions on authority could be classified as “psychopaths” based on the standard PCL-R checklist.

Ronson’s stories are poignant. He tells us the tale of Tony, who feigned madness to avoid what he believed would be have been a harsher prison sentence for a violent crime. Instead, Tony found himself in Broadmoor, a notorious maximum security institution for the criminally insane. Twelve years on, Tony still incarcerated, finds it impossible to convince anyone of his sanity, despite behaving quite normally. His doctors now admit that he was sane at the time of admission, but agree that he must have been nuts to feign insanity in the first place, and furthermore only someone who is insane could behave so “sanely” while surrounded by the insane!

Tony’s story and the other characters that Ronson illuminates in this work are thoroughly memorable, especially Al Dunlap, empathy poor, former CEO of Sunbeam — perhaps one of the high-functioning psychopaths who lives in our midst. Peppered throughout Ronson’s interviews with madmen and madwomen, are his perpetual anxiety and self-reflection; he now has considerable diagnostic power and insight versed on such tools as the PCL-R checklist. As a result, Ronson begins seeing “psychopaths” everywhere.

My only criticism of the book is that Jon Ronson should have made it 200 pages longer and focused much more on the “psychopathic” personalities that roam amongst us, not just those who live behind bars, and on the madness industry itself, now seemingly lead by the major  pharmaceutical companies.

Book Review: The Social Animal. David Brooks

David Brooks brings us a detailed journey through the building blocks of the self in his new book, The Social Animal: A Story of Love, Character and Achievement. With his insight and gift for narrative Brooks weaves an engaging and compelling story of Erica and Harold. Brooks uses the characters of Erica and Harold as platforms on which he visualizes the results of numerous psychological, social and cultural studies. Placed in contemporary time the two characters show us a holistic picture in practical terms of the unconscious effects of physical and social context on behavioral and character traits. The narrative takes us through typical life events and stages: infancy, childhood, school, parenting, work-life, attachment, aging. At each stage, Brooks illustrates his views of the human condition by selecting a flurry of facts and anecdotal studies.

The psychologist in me would say that this is a rather shallow attempt at synthesizing profoundly complex issues. Brooks certainly makes use of many studies from the brain and social sciences, but never dwells long enough to give us a detailed sense of major underlying implications or competing scientific positions. So too, the character development of Erica and Harold lacks the depth and breadth one would expect — Brooks fails to explore much of what typically seems to motivate human behavior: greed, ambition, lust, violence, empathy.  Despite these flaws in the execution of the idea, Brooks’ attempt is praiseworthy; perhaps in the hands of a more skilled social scientist, or Rousseau who used this technique much more effectively, this type of approach would gain a better grade.

Book Review: The Drunkard’s Walk: How Randomness Rules Our Lives. Leonard Mlodinow

Leonard Mlodinow weaves a compelling path through the world of statistical probability showing us how the laws of chance affect our lives on personal and grande scales. Mlodinow skillfully illustrates randomness and its profound implications by presenting complex mathematical constructs in language for the rest of us (non-mathematicians), without dumbing-down this important subject.

The book defines many of the important mathematical concepts behind randomness and exposes the key fallacies that often blind us as we wander through life on our “drunkard’s walk”. The law of large numbers, the prosecutor’s fallacy, conditional probability, the availability bias and bell curves were never so approachable.

Whether it’s a deluded gambler, baseball star on a “winning streak” or a fortunate CEO wallowing in the good times, Mlodinow debunks the common conceptions that skill, planning and foresight result in any significant results beyond pure chance. With the skill of a storyteller Mlodinow shows us how polls, grades, ratings and even measures of corporate success are far less objective and reliable than we ought to believe. Lords of Wall Street take notice, the secrets of your successes are not all that they seem.