Hats off to the global agro-industrial complex that feeds most of the Earth’s inhabitants. With high fructose corn syrup (HFCS) getting an increasingly bad rap for helping to expand our waistlines and catalyze our diabetes, the industry is becoming more creative.
However, it’s only the type of “creativity” that a cynic would come to expect from a faceless, trillion dollar industry; it’s not a fresh, natural innovation. The industry wants to rename HFCS to “corn sugar”, making it sound healthier and more natural in the process.
[div class=attrib]From the New York Times:[end-div]
The United States Food and Drug Administration has rejected a request from the Corn Refiners Association to change the name of high-fructose corn syrup.
The association, which represents the companies that make the syrup, had petitioned the F.D.A. in September 2010 to begin calling the much-maligned sweetener “corn sugar.” The request came on the heels of a national advertising campaign promoting the syrup as a natural ingredient made from corn.
But in a letter, Michael M. Landa, director of the Center for Food Safety and Applied Nutrition at the F.D.A., denied the petition, saying that the term “sugar” is used only for food “that is solid, dried and crystallized.”
“HFCS is an aqueous solution sweetener derived from corn after enzymatic hydrolysis of cornstarch, followed by enzymatic conversion of glucose (dextrose) to fructose,” the letter stated. “Thus, the use of the term ‘sugar’ to describe HFCS, a product that is a syrup, would not accurately identify or describe the basic nature of the food or its characterizing properties.”
In addition, the F.D.A. concluded that the term “corn sugar” has been used to describe the sweetener dextrose and therefore should not be used to describe high-fructose corn syrup. The agency also said the term “corn sugar” could pose a risk to consumers who have been advised to avoid fructose because of a hereditary fructose intolerance or fructose malabsorption.
[div class=attrib]Read the entire article after the jump.[end-div]
[div class=attrib]Image: Fructose vs. D-Glucose Structural Formulae. Courtesy of Wikipedia.[end-div]