Businesses spend “gazillions” on projecting a brand image, with the corporate logo often as the key centerpiece. Some logos are instantly recognizable; a testament to the vast amounts that companies spend on their brands. Many contemporary logos have evolved over time to project an in-the-moment image rather than an outdated one. Check out some very interesting design evolutions below, courtesy of StockLogos:

Apple

The original Apple logo dates from 1976, in a design by Ronald Wayne. It features a drawing of Isaac Newton under an apple tree and a quote from William Wordsworth.

AT&T

The first AT&T logo shown was introduced in 1900. (This is pre-dated by a logo from 1889, which did not feature the AT&T name).

 

[div class=attrib]More then-and-now logos after the jump.[end-div]